Language and review
Agree a small Estonian–English service glossary before publishing
Important service terms can change how customers understand an offer.
A business uses one Estonian term internally, a different English phrase on its website and another label in confirmation messages. Customers may assume these describe different services or stages. A small agreed glossary can prevent that confusion before a larger translation project.
Choose the terms that affect a decision
For a fictional Estonia-connected service, list names for the enquiry, preliminary review, confirmed work, change request and completion. Add product or professional terms that require a qualified reviewer. Do not begin by attempting to translate every word in the business.
For each term, write the intended meaning, the approved wording in each language and an example sentence. A dictionary equivalent may be grammatically correct while suggesting the wrong level of commitment.
Use it across the journey
Compare the service page, form, acknowledgment and staff reply. If the page calls an action a request while the confirmation calls it an approved order, the problem is more than style. Agree which wording matches the actual business decision.
W3C's language-declaration guidance addresses identifying a page's language for browsers and other tools. That technical step is separate from approving terminology or certifying a translation.
Keep review responsibility visible
Name who approves wording and what should happen when the service changes. Record unresolved terms rather than silently treating an automated suggestion as accepted language. A glossary is useful only when people know where the current version is kept.
A multilingual content project can start with this small set of consequential terms. It supports clearer customer expectations while leaving qualified language and specialist decisions with the appropriate people.
Further reading: W3C guidance on declaring page language.