Websites / Workspaces / Business tools

Business websites

A customer follows a saved product link, reads the Estonian introduction and opens an English specification. The product has since been replaced. A new website must help that person understand what is available now without losing the reason they followed the old address. We can scope the website around this complete information journey.

Decide what happens to the old offer

For a fictional Estonia-connected supplier, collect a current item, its retired predecessor and the documents customers still use. The business decides whether the old page should explain a replacement, retain useful historical information or state that the offer has ended. Those are different outcomes; redirecting everything to the homepage does not answer the customer's question.

The first paid phase can cover those product or service explanations, individual old-address decisions and a clear enquiry for a customer who is unsure which version applies. It need not begin with replacing every part of the site.

Follow the question across languages

Mark the language and version of a linked specification before download. Agree which facts must be maintained in both Estonian and English and who reviews a changed condition. A translated introduction should describe the coverage of the next page rather than imply the entire journey has been translated.

Ask a new reader to choose the next step

Review the current and retired addresses on a phone. Ask a person unfamiliar with the product to identify the available offer, applicable document and useful contact route. Have the ordinary editor replace a document and check both versions. Bring a few public addresses and approved product facts; we will agree the pages, migration decisions, wording review and handover included in the work. See the retired-product example and language-availability question.

Discuss this service →